2018/ in press

Doré, B.P., Tompson, S.H., O’Donnell, M.B., An, L., Strecher, V., & Falk, E.B. (in press). Neural mechanisms of emotion regulation moderate the predictive value of affective and value-related brain responses to persuasive messages. Journal of Neuroscience.

Burns, S.M., Barnes, L.N., McCulloh, I.A., Dagher, M.M., Falk, E.B., Storey, J.S., & Lieberman, M.D. (in press). Making social neuroscience less WEIRD: Using fNIRS to measure neural signatures of persuasive influence in a Middle East participant sample. Journal of Personality and Social Psychology.

Bayer, J.B., O’Donnell, M.B., Cascio, C.N., Falk, E.B. (in press). Brain sensitivity to exclusion is associated with core network closureScientific Reports.

Pei, R., Schmälzle, R., O’Donnell, M.B., Kranzler, E., & Falk, E.B. (in press). Adolescents’ neural responses to anti-smoking messages and subsequent sharing message engagement. American Journal of Preventive Medicine.

Scholz, C., Falk, E.B. (in press) The neuroscience of information sharing. In S. González-Bailón, Foucault Welles (Eds.), The Oxford Handbook of Networked Communication. Oxford University Press.

Tompson, S. H., Falk, E B., Bassett, D.S., & Vettel, J.M. (in press). Using neuroimaging to predict behavior: An overview with a focus on the moderating role of sociocultural context. In P. K. Davis, A. O’Mahony, & J. Pfautz (Eds.), Social-Behavioral Modeling for CoNmplex Systems. John Wiley and Sons.

Baek, E.C. & Falk, E.B. (2018). Persuasion and Influence: What makes a successful persuader? Current Opinion in Psychology, 24, 53-57.

Bruneau, E., Kteily, N., & Falk, E. (2018). Interventions highlighting hypocrisy reduce collective blame of Muslims for individual acts of violence and assuage anti-Muslim hostilityPersonality & Social Psychology Bulletin, 44(3), 430–448.

Burns, S.M., Barnes, L., Katzman, P.L., Ames, D.L., Falk, E.B., Lieberman, M.D. (2018). A functional near infrared spectroscopy (fNIRS) replication of the sunscreen persuasion paradigm. Social Cognitive and Affective Neuroscience, 13(6), 628–636.

Cooper, N., Garcia, J.O., Tompson, S., O’Donnell, M.B., Falk, E.B., Vettel, J.M. (2018). Time-evolving dynamics in brain networks forecast responses to health messaging. Network Neuroscience. Advance online publication.

Cooper, N., Tompson, S., O'Donnell, M.B., Vettel, J.M., Bassett, D.S., & Falk, E.B. (2018). Associations between coherent neural activity in the brain’s value system during antismoking messages and reductions in smoking. Health Psychology: Official Journal of the Division of Health Psychology37(4), 375-384. (supplemental materials)

Doré, B.P., Scholz, C., Baek, E.C., Garcia, J.O., O’Donnell, M.B., Bassett, D.S., Vettel, J.M., Falk, E.B. (2018). Brain activity tracks population information sharing by capturing consensus judgments of valueCerebral Cortex, bhy176.

Falk, E., & Scholz, C. (2018). Persuasion, influence, and value: Perspectives from communication and social neuroscience. Annual Review of Psychology, 69(18), 329–356.

Kang, Y., Cooper, N., Pandey, P., Scholz, C., O’Donnell, M. B., Lieberman, M. D., Taylor, S. E., Strecher, V. J., Dal Cine, S., Konrath, S., Polk, T. A., Resnicow, K., Anh, L., Falk, E. B. (2018). Effects of self-transcendence on neural responses to persuasive messages and health behavior change. Proceedings of the National Academy of Sciences of the United States of America.

Kranzler, E. C., Schmälzle, R., O’Donnell, M. B., Pei, R., & Falk, E. B. (2018). Adolescent neural responses to antismoking messages, perceived effectiveness, and sharing intention. Media Psychology. Advance online publication.

Pei, R., Kranzler, E. C., Suileman, A. B., & Falk, E. B. (2018). Promoting adolescent health: Insights from developmental and communication neuroscienceBehavioural Public Policy(Special Issue on "Neuroscience and behavioral economics of consumer behavior – implications for policy makers"). Advance online publication.

Tompson, S.H., Falk, E.B., Vettel, J.M., & Bassett, D.S. (2018). Network approaches to understand individual differences in brain connectivity: Opportunities for personality neurosciencePersonality Neuroscience, 1(e5), 1–12.

Tompson, S.H., Kahn, A.E., Falk, E.B., Vettel, J.M., Bassett, D.S. (2018). Individual differences in learning social and non-social network structuresJournal of Experimental Psychology: Learning, Memory, and Cognition. Advance online publication.

Vettel, J. M., Lauharatanahirun, N., Wasylyshyn, N., Roy, H., Fernandez, R., Cooper, N., Paul, A., O’Donnell, M. B., Johnson, T., Metcalfe, J., Falk, E. B., Garcia, J. O. (2018). Translating driving research from simulation to interstate driving with realistic traffic and passenger interactions. In D. N. Cassenti (Ed.), Advances in Human Factors in Simulation and Modeling. AHFE 2018. AISC(Vol. 780, pp. 126–138). Springer, Cham. Advance online publication.

Wasylyshyn, N., Hemenway Falk, B., Garcia, J. O., Cascio, C. N., O’Donnell, M. B., Bingham, C. R., … Falk, E. B. (2018). Global brain dynamics during social exclusion predict subsequent behavioral conformitySocial Cognitive and Affective Neuroscience, 13(2), 182–191. (supplemental materials)


Baek, E.C., Scholz, C., O’Donnell M.B., & Falk, E.B. (2017). The Value of sharing information: A neural account of information transmission. Psychological Science, 28(7), 851-861.

Cascio, C.N., O'Donnell, M.B., Simons-Morton, B.G., Bingham, C.R., Falk., E.B. (2017) Cultural context moderates neural pathways to social influence. Culture and Brain, 5(1), 50–70. (supplementary material)

Cooper N., Bassett D.S., Falk E.B. (2017). Coherent activity between brain regions that code for value is linked to the malleability of human behavior. Scientific Reports 7, 43250.

Coronel, J. C., & Falk, E. B. (2017). Functional magnetic resonance imaging and communication science. In J. Matthes, C. S. Davis, & R. F. Potter (Eds.), The International Encyclopedia of Communication Research Methods. John Wiley & Sons, Inc.

Falk, E.B., & Bassett, D.S. (2017) Brain and social networks: Fundamental building blocks of human experience. Trends in Cognitive Sciences, 21(9), 674–690.

Kang, Y.K., O'Donnell, M.B., Strecher, V.J., Taylor, S.E., Lieberman, M.D., Falk, E.B. (2017) Self-transcendent values and neural responses to threatening health messagesPsychosomatic Medicine, 79(4), 379-387 (supplemental materials)

Liu, J., Zhao, S., Chen, X., Falk, E., & Albarracín, D. (2017). The influence of peer behavior as a function of social and cultural closeness: A meta-analysis of normative influence on adolescent smoking initiation and continuation. Psychological Bulletin, 143(10), 1082–1115.

O'Donnell, M.B., Bayer, J., Cascio, C.N., Falk, E.B. (2017) Neural bases of recommendations differ according to social network structureSocial Cognitive and Affective Neuroscience, 12(1), 61-69.

Pegors, T. K., Tompson, S., O’Donnell, M. B., & Falk, E. B. (2017). Predicting behavior change from persuasive messages using neural representational similarity and social network analysesNeuroImage, 157, 118–128.

Schmälzle, R., Brook O’Donnell, M., Garcia, J. O., Cascio, C. N., Bayer, J., Bassett, D. S., Vettel, J., & Falk, E. B. (2017). Brain connectivity dynamics during social interaction reflect social network structure. Proceedings of the National Academy of Sciences of the United States of America, 114(20), 5153–5158.

Scholz, C., Baek, E. C., O’Donnell, M. B., Kim, H. S., Cappella, J. N., & Falk, E. B. (2017). A neural model of valuation and information virality. Proceedings of the National Academy of Sciences of the United States of America, 114(11), 2881–2886.

Trieu, P., Bayer, J. B., Ellison, N. B., Schoenebeck, S., & Falk, E. (2017). Who likes to be reachable? Availability preferences, weak ties, and bridging social capital. Information, Communication and Society, 1–16.

Vezich, I.S., Katzman, P.L., Ames, D.L., Falk, E.B., Lieberman, M.D. (2017). Modulating the neural bases of persuasion: Why/how, gain/loss, and users/non-users.  Social Cognitive and Affective Neuroscience, 12(2), 283–297.


Bayer, J.B., Ellison, N.B., Schoenebeck, S.Y., Brady, E., & Falk, E. B. (2016). Facebook in context(s): Measuring emotional responses across time and space. New Media & Society.

Bayer, J.B., Ellison, N.B., Schoenebeck, S.Y., & Falk, E.B. (2016). Sharing the small moments: ephemeral social interaction on Snapchat. Information, Communication & Society, 19(7), 956–977.

Bingham, C.R., Simons-Morton, B.G., Pradhan, A.K., Li, K., Almani, F., Falk, E.B., Shope, J.T., Buckley, L., Ouimet, M.C., Albert, P.S. (2016). Peer passenger norms and pressure: Experimental effects on simulated driving among teenage males. Transportation Research. Part F, Traffic Psychology and Behaviour, 41, 124–137.

Cascio, C. N., & Falk, E. B. (2016). Neuroscience. In K. B. Jensen & R. T. Craig (Eds.), The International Encyclopedia of Communication Theory and Philosophy (Vol. 4, pp. 1351–1359). Hoboken, NJ: Wiley-Blackwell.

Cascio, C., O'Donnell, M.B., Tinney, F., Lieberman, M., Taylor, S., Stretcher, V., Falk, E.B., (2016). Self-affirmation activates brain systems associated with self-related processing and reward and is reinforced by future orientation. Social Cognitive and Affective Neuroscience, 11(4), 621-629.

Falk, E. B., O’Donnell, M. B., Tompson, S., Gonzalez, R., Dal Cin, S., Strecher, V., Cummings, K.M., An, L. (2016). Functional brain imaging predicts public health campaign success. Social Cognitive and Affective Neuroscience11(2), 204-214.

Green, A.E., Mays, D., Falk, E.B., Vallone, D., Gallgher, N., Richardson, A., Tercyak, K.P., Abrams, D., Niaura, R.S. (2016). Young adult smokers' neural response to graphic cigarette warning labels. Addictive Behaviors Reports, 3, 28–32.

Kang, Y.K., O'Donnell, M.B., Strecher, V.J., Falk, E.B. (2016). Dispositional Mindfulness Predicts Adaptive Affective Responses to Health Messages and Increased Exercise MotivationMindfulness, 8(2), 387–397.

Schoenebeck, S., Ellison, N. B., Blackwell, L., Bayer, J. B., & Falk, E. B. (2016) Playful backstalking and serious impression management: How young adults reflect on their past identities on Facebook. In Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing (pp. 1475–1487). New York, NY, USA: ACM.

Vezich, I. S., Falk, E. B., & Lieberman, M. D. (2016). Persuasion Neuroscience: New potential to test dual process theories. In E. Harmon-Jones & M. Inzlicht (Eds.), Frontiers of social psychology. Social neuroscience: Biological approaches to social psychology (pp. 34-58). New York, NY, US: Routledge/Taylor & Francis Group.


Cascio, C.N., Carp, J., O'Donnell, M.B., Tinney, Jr, F.J., Bingham, R., Shope, J.T., Ouimet, M.C., Pradhan, A.K., Simons-Morton, B.G., Falk, E.B. (2015) Buffering social influence: Neural correlates of response inhibition predict driving safety in the presence of a peer. Journal of Cognitive Neuroscience, 27(1), 83-95.

Cascio, C.N., Konrath, S., Falk, E.B. (2015). Narcissists' social pain seen only in the brain. Social Cognitive and Affective Neuroscience, 10(3), 335-341.

Cascio, C., O'Donnell, M. B., Bayer, J., Tinney, F.J., Falk, E. B., (2015). Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations. Journal of Marketing Research, 52(4), 559-575.

Cascio, C.N., Scholz, C., & Falk, E.B. (2015). Social influence and the brain: persuasion, susceptibility to influence and retransmission. Current Opinions in Behavioral Sciences, 3, 51-57.

Cooper, N., Tompson, S., O’Donnell, M. B., & Falk, E. B. (2015) Brain activity in self-and value-related regions in response to online antismoking messages predicts behavior change. Journal of Media Psychology, 27(3), 93-108. (ROI masks, here)

Hyde, L. W., Tompson, S., Creswell, J. D., & Falk, E. B. (2015). Cultural neuroscience: New directions as the field matures - What do cultural neuroscience findings mean? Culture and Brain, 3(2), 75–92.

Falk, E. B., Cascio, C. N., & Coronel, J. (2015). Neural Prediction of Communication Relevant OutcomesCommunication Methods and Measures, 9(1-2), 30-54.

Falk, E. B., O’Donnell, M. B., Cascio, C. N., Tinney, F., Kang, Y., Lieberman, M. D., … Strecher, V. J. (2015). Self-affirmation alters the brain’s response to health messages and subsequent behavior change. Proceedings of the National Academy of Sciences of the United States of America, 112(7), 1977–1982. Interested in our study stimuli? Click here to download.

Konrath S, Falk E, Fuhrel-Forbis A, Liu M, Swain J, Tolman R, Cunningham, R, & Walton, M. (2015) Can Text Messages Increase Empathy and Prosocial Behavior? The Development and Initial Validation of Text to Connect. PLoS ONE 10(9): e0137585.

O'Donnell, M.B. & Falk, E.B. (2015).Big data under the microscope and brains in social context: Integrating methods from computational social science and neuroscience. The ANNALS of the American Academy of Political and Social Science, 659(1), 274-289.

O'Donnell, M.B., Falk, E.B. (2015) Linking neuroimaging with functional linguistic analysis to understand processes of successful communication. Communication Methods and Measures, 9(1-2), 55-77.

O'Donnell, M.B., Falk, E.B., & Lieberman, M.D. (2015). Social in, social out: How the brain responds to social language with more social language. Communication Monographs, 82(1), 31-63.

Simons-Morton, B., Bingham, C. R., Li, K., Shope, J., Pradhan, A. K., Falk, E., & Albert, P. S. (2015) Experimental effects of pre-drive arousal on teenage simulated driving performance in the presence of a teenage passenger. Paper presented at Eighth International Driving Symposium on Human Factors in Driver Assessment, Training and Vehicle Design, Salt Lake City, Utah

Tompson, S., Lieberman, M. D., & Falk, E. B. (2015). Grounding the neuroscience of behavior change in the sociocultural context. Current Opinion in Behavioral Sciences, 5, 58-63.


Falk, E.B. (2014). Mindfulness and the Neuroscience of Influence. In The Wiley Blackwell Handbook of Mindfulness (pp. 387–403). John Wiley & Sons, Ltd. ISBN:978-1-118-29487-1

Falk, E.B., Cascio, C.N., O'Donnell, M.B., Carp, J., Tinney, Jr, F.J., Bingham, C.R., Shope, J.T., Ouimet, M.C., Pradhan, A.K., Simons-Morton, B.G. (2014). Neural responses to exclusion predict susceptibility to social influence. Journal of Adolescent Health, 54(5), S22-S31.

O'Donnell, M.B., Konrath, S.H., & Falk, E.B. (2014). Big data in the new media environment: Commentary on Mapping collective behavior in the big-data era. Behavioral and Brain Sciences, 37(01), 94-95.

Simons-Morton, B.G., Bingham, C.R., Falk, E.B., Kaigang, L.,  Pradhan, A.K., Ouimet, M.C., Almani, F., Shope, J.T. (2014). Experimental effects of injunctive norms on simulated risky driving among teenage males. Health Psychology, 33(7), 616-627.


*Berkman, E.T., & *Falk, E.B. (2013). Beyond brain mapping: Using neural measures to predict real-world outcomes. Current Directions in Psychological Science, 22(1), 45-50. *equal author contributions

Cascio, C.N., Dal Cin, S., & Falk, E.B. (2013). Health communications: Predicting behavior change from the brain. In P. Hall (Ed.), Social Neuroscience and Public Health: Foundations of an Emerging Discipline (pp.57-51). Springer New York.

Falk, E.B., Hyde, L.W., Mitchell, C., Faul, J., Gonzalez, R., Heitzeg, M.M., Keating, D.P., Langa, K.M., Martz, M.E., Maslowsky, J., Morrison, F.J., Noll, D.C., Patrick, M.E., Pfeffer, F.T., Reuter-Lorenz, P.A., Thomason, M.E., Davis-Kean, P., Monk, C.S., & Schulenberg, J. (2013). What is a representative brain? Neuroscience meets population science. PNAS, 110(44), 17615-17622.

Falk, E. B., & Lieberman, M. D. (2013). The neural bases of attitudes, evaluation and behavior change. In F. Krueger & J. Grafman (Eds.), The Neural Basis of Human Belief Systems (Contemporary Topics in Cognitive Neuroscience) (1 edition, pp. 71–94). New York, NY: Psychology Press.

Falk, E.B., Morelli, S.A., Welborn, B.L, Dambacher, K., & Lieberman, M.D. (2013). Creating buzz: The neural correlates of effective message propagation. Psychological Science, 24(7), 1234-1242.


Antonucci, T. C., Ashton-Miller, J. A., Brandt, J., Falk, E. B., Halter, J. B., Hamdemir, L., Konrath, S. H., Lee, J. M., McCullough, W. R., Persad, C. C., Seydel, R., Smith, J. & Webster, N. J. (2012). The right to move: A multidisciplinary lifespan conceptual framework. Current Gerontology and Geriatrics Research. Vo1. 2012, Article ID 873937.

Berkman, E.T., Falk, E.B., & Lieberman, M.D. (2012). Interactive effects of three core goal pursuit processes on brain control systems: Goal maintenance, performance monitoring, and response inhibitionPLoS ONE, 7(6), e40334.

Egol, M., McEuen, M. B., Falk, E. B. (2012) The social life of brands. Strategy and Business, 68.

Falk, E.B. (2012). Can neuroscience advance our understanding of core questions in communication studies? An overview of communication neuroscience. In. S. Jones (Ed.). Communication @ the Center. Hampton Press. ISBN:9781612890821

Falk, E.B., Berkman, E., & Lieberman, M.D. (2012). From neural responses to population behavior: Neural focus groups predicts population-level media effectsPsychological Science, 23(5), 439-445. (Supporting online materials can be found here)

Falk, E. B., O'Donnell, M. B. & Lieberman, M. D. (2012). Getting the word out: Neural correlates of enthusiastic message propagationFrontiers in Human Neuroscience, 6(313).

Falk, E.B., Spunt, R.P., & Lieberman, M.D. (2012). Ascribing beliefs to ingroup and outgroup political candidates: Neural correlates of perspective taking, issue importance, and days until the election. Philosophical Transactions of the Royal Society B, 367(1589), 731-743.

Falk, E.B., Way, B., & Jasinska, A. (2012). An imaging genetics approach to understanding social influenceFrontiers in Human Neuroscience, 6(168).

Jasinska, A. J., Yasuda, M., Burant, C. F., Gregor, N., Khatri, S., Sweet, M. & Falk, E. B. (2012) Impulsivity and inhibitory control deficits are associated with unhealthy eating in young adults. Appetite, 59(3), 738-747.

Muscatell, K.A., Morelli, S.A., Falk, E.B., Way, B.M., Pfeifer, J.H, Galinsky, A.D., Lieberman, M.D., Dapretto, M. & Eisenberger, N.I. (2012). Social status modulates neural activity in the mentalizing network. Neuroimage, 60(3), 1771-1777.


Berkman, E.T., Dickenson, J., Falk, E.B. & Lieberman, M.D. (2011). Using SMS text messaging to assess moderators of smoking cessation: Validating a new tool for ecological measurement of health behaviorsHealth Psychology, 30(2), 186-194.

Berkman, E.T., Falk, E.B. & Lieberman, M.D. (2011). In the trenches of real-world self-control: Neural correlates of breaking the link between craving and smoking. Psychological Science, 22(4), 498-506.

Falk, E., Berkman, E., Whalen, D., & Lieberman, M.D. (2011). Neural activity during health messaging predicts reductions in smoking above and beyond self-reportHealth Psychology, 30(2), 177-185.


Falk, E. B. (2010). Communication neuroscience as a tool for health psychologists. Health Psychology, 29(4), 355-357.

Falk, E. B., Berkman, E. T., Mann, T., Harrison, B., & Lieberman, M. D. (2010). Predicting persuasion-induced behavior change from the brain. Journal of Neuroscience, 30(25), 8421-8424. (Supporting material can be found here, ROI masks here)

Falk, E. B., Rameson, L., Berkman, E. T., Liao, B., Kang, Y., Inagaki, T., & Lieberman, M. D. (2010). The neural correlates of persuasion: A common network across cultures and media. Journal of Cognitive Neuroscience, 22(11), 2447-2459.

Spunt, R. P., Falk, E. B., & Lieberman, M. D. (2010). Dissociable neural systems support retrieval of how and why action knowledgePsychological Science, 21(11), 1593-1598.