2017/ in press

Cooper, N., Tompson, S., O’Donnell, M.B., Vettel, J.M., Bassett, D.S., Falk, E.B. (in press) Associations between coherent neural activity in the brain’s value system during antismoking messages and reductions in smoking. Health Psychology. (supplemental materials)

Scholz, C., Falk, E.B. (in press) The neuroscience of information sharing. In S. González-Bailón, Foucault Welles (Eds.), Handbook of Communication in the Networked Age. Oxford University Press.

Falk, E., & Scholz, C. (in press). Persuasion, influence, and value: Perspectives from communication and social neuroscience. Annual Review of Psychology, 69(18). doi:10.1146/annurev-psych-122216-011821

Liu, J., Zhao, S., Chen, X., Falk, E., & Albarracín, D. (2017). The influence of peer behavior as a function of social and cultural closeness: A meta-analysis of normative influence on adolescent smoking initiation and continuation. Psychological Bulletin, 143(10), 1082–1115. doi:10.1037/bul0000113.

Falk, E.B., & Bassett, D.S. (2017) Brain and social networks: Fundamental building blocks of human experience. Trends in Cognitive Sciences, 21(9), 674–690. doi:10.1016/j.tics.2017.06.009

Baek, E.C., Scholz, C., O’Donnell M.B., & Falk, E.B. (2017). The Value of Sharing Information: A Neural Account of Information Transmission. Psychological Science, 28(7), 851-861. doi:10.1177/0956797617695073.

Pegors, T. K., Tompson, S., O’Donnell, M. B., & Falk, E. B. (2017). Predicting behavior change from persuasive messages using neural representational similarity and social network analyses. NeuroImage, 157, 118–128. doi:10.1016/j.neuroimage.2017.05.063.

Schmälzle, R., Brook O’Donnell, M., Garcia, J. O., Cascio, C. N., Bayer, J., Bassett, D. S., Vettel, J., & Falk, E. B. (2017). Brain connectivity dynamics during social interaction reflect social network structure. Proceedings of the National Academy of Sciences of the United States of America, 114(20), 5153–5158. doi:10.1073/pnas.1616130114.

Scholz, C., Baek, E. C., O’Donnell, M. B., Kim, H. S., Cappella, J. N., & Falk, E. B. (2017). A neural model of valuation and information virality. Proceedings of the National Academy of Sciences of the United States of America, 114(11), 2881–2886. doi:10.1073/pnas.1615259114

Cooper N., Bassett D.S., Falk E.B. (2017). Coherent activity between brain regions that code for value is linked to the malleability of human behavior. Scientific Reports 7, 43250. doi:10.1038/srep43250

Cascio, C.N., O’Donnell, M.B., Simons-Morton, B.G., Bingham, C.R., Falk., E.B. (2017) Cultural context moderates neural pathways to social influence. Culture and Brain, 5(1), 50–70. doi:10.1007/s40167-016-0046-3 (supplementary material)

Kang, Y.K., O’Donnell, M.B., Strecher, V.J., Taylor, S.E., Lieberman, M.D., Falk, E.B. (2017) Self-Transcendent values and neural responses to threatening health messagesPsychosomatic Medicine, 79(4), 379-387. doi:10.1097/PSY.0000000000000445 (supplemental materials)

O’Donnell, M.B., Bayer, J., Cascio, C.N., Falk, E.B. (2017) Neural bases of recommendations differ according to social network structureSocial Cognitive and Affective Neuroscience, 12(1), 61–69. doi:10.1093/scan/nsw158

Vezich, I.S., Katzman, P.L., Ames, D.L., Falk, E.B., Lieberman, M.D. (2017). Modulating the neural bases of persuasion: Why/how, gain/loss, and users/non-users.  Social Cognitive and Affective Neuroscience, 12(2), 283–297. doi:10.1093/scan/nsw113


Bayer, J., Ellison, N., Schoenebeck, S., Brady, E., & Falk, E. B. (2016). Facebook in context(s): Measuring emotional responses across time and space. New Media & Society. doi:10.1177/1461444816681522

Green, A.E., Mays, D., Falk, E.B., Vallone, D., Gallgher, N., Richardson, A., Tercyak, K.P., Abrams, D., Niaura, R.S. (2016). Young adult smokers’ neural response to graphic cigarette warning labels. Addictive Behaviors Reports, 3, 28–32. DOI:10.1016/j.abrep.2016.02.001

Kang, Y.K., O’Donnell, M.B., Strecher, V.J., Falk, E.B. (2016). Dispositional Mindfulness Predicts Adaptive Affective Responses to Health Messages and Increased Exercise MotivationMindfulness, 8(2), 387–397. DOI:10.1007/s12671-016-0608-7.

Bingham C.R., Simons-Morton B.G., Pradhan A.K., Li K., Almani F., Falk E.B., Shope J.T., Buckley L., Ouimet M.C., Albert P.S. (2016). Peer passenger norms and pressure: Experimental effects on simulated driving among teenage males. Transportation Research. Part F, Traffic Psychology and Behaviour, 41, 124–137. DOI:10.1016/j.trf.2016.06.007.

Cascio, C.N. & Falk, E.B. (2016). Neuroscience. In Klaus Bruhn Jensen (Ed.). International Encyclopedia of Communication Theory and Philosophy. Wiley-Blackwell. 1-8

Cascio, C., O’Donnell, M.B., Tinney, F., Lieberman, M., Taylor, S., Stretcher, V., Falk, E.B., (2016). Self-affirmation activates brain systems associated with self-related processing and reward and is reinforced by future orientation. Social Cognitive and Affective Neuroscience, 11(4), 621-629. DOI:10.1093/scan/nsv136.

Falk, E. B., O’Donnell, M. B., Tompson, S., Gonzalez, R., Dal Cin, S., Strecher, V., Cummings, K.M., An, L. (2016). Functional brain imaging predicts public health campaign success. Social Cognitive and Affective Neuroscience11(2), 204-214. DOI:10.1093/scan/nsv108.

Schoenebeck, S., Ellison, N. B., Blackwell, L., Bayer, J. B., & Falk, E. B. (2016, Feb 27-Mar 2) Playful Backstalking and Serious Impression Management: How Young Adults Reflect on their Past Identities on Facebook. Paper presented at Computer-Supported Cooperative Work and Social Computing, San Francisco, CA. DOI:10.1145/2818048.2819923.


O’Donnell, M.B., Falk, E.B. (2015) Linking neuroimaging with functional linguistic analysis to understand processes of successful communication. Communication Methods and Measures, 9(1-2), 55-77, DOI:10.1080/19312458.2014.999751

Cooper, N., Tompson, S., O’Donnell, M. B., & Falk, E. B. (2015) Brain activity in self-and value-related regions in response to online antismoking messages predicts behavior change. Journal of Media Psychology, 27(3), 93-108. DOI:10.1027/1864-1105/a000146. (ROI masks, here)

Konrath S, Falk E, Fuhrel-Forbis A, Liu M, Swain J, Tolman R, Cunningham, R, & Walton, M. (2015) Can Text Messages Increase Empathy and Prosocial Behavior? The Development and Initial Validation of Text to Connect. PLoS ONE 10(9): e0137585. DOI:10.1371/journal.pone.0137585

Bayer, J. B., Ellison, N. B., Schoenebeck, S. Y., & Falk, E. B. (2015). Sharing the small moments: ephemeral social interaction on Snapchat. Information, Communication & Society, 1-22.   DOI:10.1080/1369118X.2015.1084349

Simons-Morton, B., Bingham, C. R., Li, K., Shope, J., Pradhan, A. K., Falk, E., & Albert, P. S. (2015) Experimental effects of pre-drive arousal on teenage simulated driving performance in the presence of a teenage passenger. Paper presented at Eighth International Driving Symposium on Human Factors in Driver Assessment, Training and Vehicle Design, Salt Lake City, Utah

Tompson, S., Lieberman, M. D., & Falk, E. B. (2015). Grounding the neuroscience of behavior change in the sociocultural context. Current Opinion in Behavioral Sciences, 5, 58-63.                  DOI:10.1016/j.cobeha.2015.07.004.

Cascio, C., O’Donnell, M.B., Bayer, J., Tinney, F.J., Falk, E.B., (2015). Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations. Journal of Marketing Research, 52(4), 559-575. DOI:10.1509/jmr.13.0611.

Vezich, S., Falk, E. B., & Lieberman, M. D. (in press). Persuasion neuroscience: New potential to test dual process theories. In E. Harmon-Jones & M. Inzlicht (Eds.) Social neuroscience: Biological approaches to social psychology. New York: Psychological Press.

Falk, E.B., Cascio, C.N., & Coronel, J. (2015). Neural Prediction of Communication Relevant Outcomes. Communication Methods and Measures, 9(1-2), 30-54. DOI:10.1080/19312458.2014.999750.

O’Donnell, M.B. & Falk, E.B. (2015).Big data under the microscope and brains in social context: Integrating methods from computational social science and neuroscience. The ANNALS of the American Academy of Political and Social Science, 659(1), 274-289. DOI:10.1177/0002716215569446.

Cascio, C.N., Scholz, C., & Falk, E.B. (2015). Social influence and the brain: persuasion, susceptibility to influence and retransmission. Current Opinions in Behavioral Sciences, 3, 51-57. doi: 10.1016/j.cobeha.2015.01.007

Falk, E.B., O’Donnell, M.B., Cascio, C.N., Tinney, F., Kang, Y., Lieberman, M.D., Taylor, S.E., An, L., Resnicow, K., & Strecher, V.J. (2015). Self-affirmation alters the brain’s response to health messages and subsequent behavior change. Proceedings of the National Academy of Sciences. Published ahead of print: doi: 10.1073/pnas.1500247112. Interested in our study stimuli? Click here to download.

Hyde, L.W., Tompson, S., Creswell, J.D., & Falk, E.B. (2015). Cultural neuroscience: New directions as the field matures – What do cultural neuroscience findings mean? Culture and Brain. Epub ahead of print: doi: 10.1007/s40167-014-0024-6

Cascio, C.N., Carp, J., O’Donnell, M.B., Tinney, Jr, F.J., Bingham, R., Shope, J.T., Ouimet, M.C., Pradhan, A.K., Simons-Morton, B.G., Falk, E.B. (2015) Buffering social influence: Neural correlates of response inhibition predict driving safety in the presence of a peer. Journal of Cognitive Neuroscience, 27(1), 83-95. doi: 10.1162/jocn_a_00693

O’Donnell, M.B., Falk, E.B., & Lieberman, M.D. (2015). Social in, social out: How the brain responds to social language with more social language. Communication Monographs, 82(1), 31-63. doi: 10.1080/03637751.2014.990472

Cascio, C.N., Konrath, S., Falk, E.B. (2015). Narcissists’ social pain seen only in the brain. Social Cognitive and Affective Neuroscience, 10(3), 335-341. doi: 10.1093/scan/nsu072


O’Donnell, M.B., Konrath, S.H., & Falk, E.B. (2014). Big data in the new media environment: Commentary on Mapping collective behavior in the big-data era. Behavioral and Brain Sciences, 37(01), 94-95. doi: 10.1017/S0140525X13001672

Falk, E.B., Cascio, C.N., O’Donnell, M.B., Carp, J., Tinney, Jr, F.J., Bingham, C.R., Shope, J.T., Ouimet, M.C., Pradhan, A.K., Simons-Morton, B.G. (2014). Neural responses to exclusion predict susceptibility to social influence. Journal of Adolescent Health, 54(5), S22-S31. doi: 10.1016/j.jadohealth.2013.12.035

Simons-Morton, B.G., Bingham, C.R., Falk, E.B., Kaigang, L.,  Pradhan, A.K., Ouimet, M.C., Almani, F., Shope, J.T. (2014). Experimental effects of injunctive norms on simulated risky driving among teenage males. Health Psychology, 33(7), 616-627.


Falk, E.B., Hyde, L.W., Mitchell, C., Faul, J., Gonzalez, R., Heitzeg, M.M., Keating, D.P., Langa, K.M., Martz, M.E., Maslowsky, J., Morrison, F.J., Noll, D.C., Patrick, M.E., Pfeffer, F.T., Reuter-Lorenz, P.A., Thomason, M.E., Davis-Kean, P., Monk, C.S., & Schulenberg, J. (2013). What is a representative brain? Neuroscience meets population science. PNAS, 110(44), 17615-17622. doi: 10.1073/pnas.1310134110

Cascio, C.N., Dal Cin, S., & Falk, E.B. (2013). Health communications: Predicting behavior change from the brain. In P. Hall (Ed.), Social Neuroscience and Public Health: Foundations of an Emerging Discipline (pp.57-51). Springer New York. doi: 10.1007/978-1-4614-6852-3_4

Falk, E.B. (2014). Mindfulness and the Neuroscience of Influence. In The Wiley Blackwell Handbook of Mindfulness (pp. 387–403). John Wiley & Sons, Ltd. ISBN:978-1-118-29487-1

Falk, E.B., Morelli, S.A., Welborn, B.L, Dambacher, K., & Lieberman, M.D. (2013). Creating buzz: The neural correlates of effective message propagation. Psychological Science, 24(7), 1234-1242. doi: 10.1177/0956797612474670

*Berkman, E.T., & *Falk, E.B. (2013). Beyond brain mapping: Using neural measures to predict real-world outcomes. Current Directions in Psychological Science, 22(1), 45-50. *equal author contributions


Falk, E. B., & Lieberman, M. D. (2012). The neural bases of attitudes, evaluation and behavior change. In F. Krueger & J. Grafman (Eds.),  The Neural Basis of Human Belief Systems. (1 edition, pp. 71–94). Psychology Press. ISBN:

Falk, E. B., O’Donnell, M. B. & Lieberman, M. D. (2012). Getting the word out: Neural correlates of enthusiastic message propagation. Frontiers in Human Neuroscience, 6(313).

Antonucci, T. C., Ashton-Miller, J. A., Brandt, J., Falk, E. B., Halter, J. B., Hamdemir, L., Konrath, S. H., Lee, J. M., McCullough, W. R., Persad, C. C., Seydel, R., Smith, J. & Webster, N. J. (2012). The right to move: A multidisciplinary lifespan conceptual framework. Current Gerontology and Geriatrics Research. Vo1. 2012, Article ID 873937.

Egol, M., McEuen, M. B., Falk, E. B. (2012) The social life of brands. Strategy and Business, 68.

Jasinska, A. J., Yasuda, M., Burant, C. F., Gregor, N., Khatri, S., Sweet, M. & Falk, E. B. (2012) Impulsivity and inhibitory control deficits are associated with unhealthy eating in young adults. Appetite, 59(3), 738-747.

Falk, E.B., Way, B., & Jasinska, A. (2012). An imaging genetics approach to understanding social influenceFrontiers in Human Neuroscience, 6(168).

Falk, E., Berkman, E., & Lieberman, M.D. (2012). From neural responses to population behavior: Neural focus groups predicts population-level media effects. Psychological Science, 23(5), 439-445. (Supporting online materials can be found here)

Berkman, E.T., Falk, E.B., & Lieberman, M.D. (2012). Interactive effects of three core goal pursuit processes on brain control systems: Goal maintenance, performance monitoring, and response inhibition. PLoS ONE, 7(6), e40334.

Falk, E.B. (2012). Can neuroscience advance our understanding of core questions in communication studies? An overview of communication neuroscience. In. S. Jones (Ed.). Communication @ the Center. Hampton Press. ISBN:9781612890821

Falk, E.B., Spunt, R.P., & Lieberman, M.D. (2012). Ascribing beliefs to ingroup and outgroup political candidates: Neural correlates of perspective taking, issue importance, and days until the election. Philosophical Transactions of the Royal Society B, 367(1589), 731-743.

Muscatell, K.A., Morelli, S.A., Falk, E.B., Way, B.M., Pfeifer, J.H, Galinsky, A.D., Lieberman, M.D., Dapretto, M. & Eisenberger, N.I. (2012). Social status modulates neural activity in the mentalizing network. Neuroimage, 60(3), 1771-1777.


Berkman, E.T., Falk, E.B. & Lieberman, M.D. (2011). In the trenches of real-world self-control: Neural correlates of breaking the link between craving and smoking. Psychological Science, 22(4), 498-506.

Berkman, E.T., Dickenson, J., Falk, E.B. & Lieberman, M.D. (2011). Using SMS text messaging to assess moderators of smoking cessation: Validating a new tool for ecological measurement of health behaviors. Health Psychology, 30(2), 186-194.

Falk, E., Berkman, E., Whalen, D., & Lieberman, M.D. (2011). Neural activity during health messaging predicts reductions in smoking above and beyond self-report. Health Psychology, 30(2), 177-185.


Spunt, R. P., Falk, E. B., & Lieberman, M. D. (2010). Dissociable neural systems support retrieval of how and why action knowledge. Psychological Science, 21(11), 1593-1598.

Falk, E. B. (2010). Communication neuroscience as a tool for health psychologists. Health Psychology, 29(4), 355-357.

Falk, E. B., Berkman, E. T., Mann, T., Harrison, B., & Lieberman, M. D. (2010). Predicting persuasion-induced behavior change from the brain. Journal of Neuroscience, 30(25), 8421-8424. (Supporting material can be found here, ROI masks here)

Falk, E. B., Rameson, L., Berkman, E. T., Liao, B., Kang, Y., Inagaki, T., & Lieberman, M. D. (2010). The neural correlates of persuasion: A common network across cultures and media. Journal of Cognitive Neuroscience, 22(11), 2447-2459.