Dr. Falk's Ted Talk

Elizabeth Beard Posted on July 30, 2015 Posted in In the news

This past June Dr. Falk gave a Ted Talk at TEDxGeorgeSchool on how concealed knowledge in the brain can help predict what types of messages will be most effective in helping people change their behavior and reach their goals.
https://www.youtube.com/watch?v=qTdrAZklQr8&feature=youtu.be

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