Help us save Africa's Pride and protect the King of the Jungle

As troubling as it is, the rarer these trophy hunted animals become, the more hunters are willing to pay to kill them—like the American hunter who recently paid $350,000 to kill a critically endangered black rhino in Namibia.

End the Demand for Rhino Horn & the Killing Will Stop

Poachers are killing rhinos at an alarming rate – if they continue like this rhinos will disappear from our planet within our lifetime.

Save our african landscape & save our Zebra's

The zebra’s biggest threats are habitat loss due to ranching and farming and competition for water with livestock. Historically, there were over 15,000 Grevy’s zebras. However, there are only about 2,500 remaining today.

Our Research:

Our lab takes an interdisciplinary communication neuroscience approach to link neural activity to behaviors at the individual, group and population levels. Specific lines of work in the lab include predicting behavior change following exposure to persuasive messages and understanding what makes successful ideas spread (e.g. through social networks, through cultures). At present, much of the research in our lab focuses on health communication, and the design of better interventions, programs and policies. Recent work explores neural predictors of increased sunscreen use, neural predictors of tobacco cessation, and links neural responses to health messages to population level behavioral outcomes; other areas of interest include political communication, cross-cultural communication, and the spread of culture, social norms and sticky ideas.

Chairman: John Doe

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Finance: Jane Doe

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Social Media: Jane Doe

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Park Ranger: John Doe

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